AMD

Brand Identity and Visual Design

The problem that Creative and Branding wanted to solve with this re-brand was to bring together the business units. Many teams would steer off the brand path, not having a coherent look and feel with the other business units.

In this re-branding, our focus would be optimizing the visuals while telling a story through our brand voice. While at the same time having an easily accessible guidelines and creative process when marketing AMD products.

Creative and Branding unified the digital brand system and product design system within our product and software business units. The process was communicated company wide and as of today the system has helped tremendously. Below are a few of the pages in the brand guidelines.

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