Kineto

Brand Identity and Style Guide

The goal with Kineto re-brand was to bring together  collective and diverse mind set to what the brand story should convey. The previous lock up did not provide the value needed in a modern brand. The color and font type was explored, documenting what worked well with internal and external feedback. I researched and discovered that the symbol "moving forward" helped create an element that worked well in many marketing channels. Below is just one example of a white paper that used the re-branded elements.

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